GLOBAL PRINT PACKAGING & DISPLAY

HDF FLOOR DISPLAY FOR THE BEVERAGE INDUSTRYPOSM

Display stands made of HDF (high density fibreboard) are the recommended solution for displaying heavy weight products. The most relevant example is the beverage industry, where we usually we can find weights of over 30 kg per tray and over 120 kg per display.
Stands can be made of HDF, PAL, MDF and any other wood derivatives. Thus, we can obtain the optimal solution for each product, respecting the requirements of visual appearance, resistance for weight and durability.
The structural design of the displays is projected with the dedicated ESKO Artioscad 3D display software. Thus the elements of the displays are precisely calculated to obtain a very good stand stability. For additional bracing, various fasteners can be used for both the trays and the stand base. For each project, 2 or 3 different designs can be proposed, witch is gona be dynamically presented in a 3D file, that allows the display to be rotated in all directions. We can also visually add the final products with is gona be displayed, to the real size and shape. This facilitates making the best decision much easier. Of course, on request we can also make a prototype that looks 100% like the final displays.
The stand is customised with the Durst P5 350 hybrid printer and the Fuji Acujity HS Advance true flatbed printer. UV printing technology directly onto HDF, chipboard, MDF or other wood-based materials ensures very good adhesion, good scratch resistance and very good quality of printed images.
Cutting of display elements is done with the high productivity industrial CNC (produced in Italy), installed in 2022. This profesional machine is equipped with 2 bridges and 2 sets of high power motors of 3.8 KW each, so alowed as to obtain a doubling of productivity and a good finishing of the edges of the material.
We are in the process of FSC CERTIFICATION, so that we can contribute to reducing the impact of climate change, by using paperboard obtained from confirmed sources, using raw material obtained from responsible sources that protect forest ecosystems (details here: https://www.tipografia-global-print.ro/certificari-tipografia-global-print ).

The HDF displays are delivered folded for more efficient transport costs.

Corrugated cardboard stands such as POP, POS, POSM display and in general all trade marketing prints must be well thought out from the design phase of the structure and at the same time have an outstanding graphic design in order to have the ability to decisively influence the purchase decision at the shelf. 
In order to create stable displays with good strength per policy, whatever they are generically called, whether POSM Display (Point of Sales Materials), POP (Point of Purchase) or POS (Point of Sales), we use specialized software, specially designed and developed for the design of Stands and Displays. It is well known that any other graphics software cannot take into account the thickness of the cardboard when folding, which can generate curvature of the cardboard and peeling due to the stresses generated by inaccurate fold design. ESKO Artioscad 3D is a leading software (created by the company that also owns the PANTONE colour standardisation) and has been developed from the very beginning specifically for display and packaging design, allowing for perfectly closed cardboard stands. This makes it possible to produce cardboard POSM displays that can support weights of up to 30 kg per poly. 

• We are one of the few printers in Romania who have managed to obtain the most demanding certification in the global printing industry - FOGRA (details here: https://www.tipografia-global-print.ro/certificari-tipografia-global-print )
• We are in the process of FSC CERTIFICATION, so that we can contribute to reducing the impact of climate change, by using paperboard obtained from confirmed sources, using raw material obtained from responsible sources that protect forest ecosystems (details here: https://www.tipografia-global-print.ro/certificari-tipografia-global-print ).
• In 2020 we completed a large investment project of approx. 2 million euros in printing equipment, software and staff training (details here: https://www.globalmanager.ro/global-print-2-milioane-de-euro-investiti-in-2019-in-echipamente-si-utilaje-de-ultima-generatie/ ) 
• As part of the above investment, approx. 30.000 euro in licensing and training of staff for POSM Display design with dedicated software - ESKO Artioscad (details here: https://largeformat.globalprint.ro/solutie-completa-productie-posm-display-si-ambalaje/ ). Esko ArtiosCad 3D Modeling Solutions is the most advanced software capable of automatically generating the architecture of large displays or large format packaging. 
• In addition, the Esko i-Cut Suite industrial production software provides material consumption efficiency of up to 30%. All information is transmitted directly from the graphic design software to the printer and then to the Esko and Elitron digital cutting machines, so that the accuracy of the final product execution is maximised.
• Investments of approx. EUR 3 million in corrugated posm display production equipment: 
• DURST P5  350 UV ink 350 cm, which has just managed to win first place in the EDP Awards, witch are the printing industry's leading technology awards in Europe. For more details please visit - https://www.durst-group.com/en/magazine/edp-awards-confirm-durst-p5-series-as-most-versatile-and-productive-printing-systems-on-the-market. 
• DURST P5 250 WT with water-based ink for environmentally friendly, recyclable and FSC certified posm display applications. For more details please visit - https://www.durst-group.com/en/product-finder/product/p5-250-wt. This will increase printing and finishing capacity by up to 4 million m². per year.
• For current year and 2023, we have scheduled investments of about 3 million euro in display production equipment: 
• DURST P5 350 printer with UV ink (allready instaled)
• DURST P5 250 WT printer with water-based ink for ecological display requests, 
• DURST RHO 2500 top performance printer that can reach print speeds of 1250 sqm/h,
• CNC cutting tables equipped with double bridges for doubled productivity (allready instaled), 
• CNC cutting tables equipped with double bridges, automatic feeding and automatic pallet stacker (for maximum productivity), 
• CNC x 2 (made in Italy) for hot adhesive application (first equipment allready instaled),
• CNC x 2 (made in Italy) pressing machines for uniform gluing of the wall and other parts of the display (first equipment allready instaled),
• Industrial die cutting press.
• That new industrial equipment its added to the equipment installed in 2020:
• Fuji Acuity HS true flatbed UV printer,
• Esko Kongsberg cutting tables equipped with wide range of tools for all the most difficult requests,
• HP Latex, Roland and Canon large format printers.
• The printing and finishing capacity will thus increase by up to 10 million sqm per year.

LARGE FORMAT PRINTING ON ANY TYPE OF RIGID MATERIALS

Large format digital printing has received a special focus from us due to technological advances in recent years. This is why we present the advantages and possibilities of each equipment in detail.

The Durst P5 350 hybrid UV printer and the Fuji Acuity HS Advance true flatbed printer, used for printing directly onto rigid materials, print high-resolution images with industrial productivity and performance. The versatility of the printers enables large format printing applications such as posm display, indoor/outdoor signage, window graphics, floor graphics, wall decorations, etc. A major advantage of true flatbed technology is that it achieves better registration than hybrid printers, which is very important for large multi-plate prints. This means that the image components will be perfectly matched without the gaps that can occur with hybrid printers, where registration is more difficult because the plate and print head move simultaneously. Another advantage of this printing technology on rigid materials is its resistance to both light scratching and fading or fading after exposure to UV sunlight. Basically, through the UV cured ink printing process, it can be printed on any rigid or flexible material up to 5.08 cm thick such as PVC, Plexiglass, Foam, Forex, Polycarbonate, Polystyrene, Acrylic, Corrugated Cardboard, Aluminium, Wood, Stone and many other materials. The printer also allows the application of white ink both under print and after CMYK colour printing. Thus, on dark rigid materials you can print with white for an excellent visual effect.
The Roland PRO 4 ecoSolvent printer, is an ecoSolvent ink and contour cutting device from Roland DG's top of the range production equipment. Its special features are quality and speed as well as the possibility to produce metallic shades, printing on transparent materials and an important improvement of the colour tone, being the first tool using Light Black ink for outdoor use. For colour processing the printer uses native RIP software called Roland VersaWorks. The products that are recommended to be printed with ECO SOLVENT MAX 2 ink are very diverse: from indoor/outdoor signage, contour cut stickers, wobblers, shelf talkers, stickers to the most special metallic reflective car stickers. The eco-solvent ink print will thus be UV resistant, the prints are protected against fading for up to 5 years in case of lamination with high UV protection film. The main advantages are the possibility of printing with metallic and UV-resistant ink, practically the ideal solution for customising car fleets and indoor/outdoor advertisements with reflective metallic effect.
The HP 375 latex ink printer, installed in 2019, allows you to get the best value for money, thanks to the high capacity 3 litre per colour toner. Lower costs of up to 30% for latex ink printing, attracting final price decreases for printed materials of up to 25%. Latex ink printing is flexible and resistant to light scratches. HP latex ink is GREENGUARD GOLD certified, an eco-certification that makes it compatible for any indoor space, as it also performs very well for outdoor exposure. Thanks to the ability to print directly onto synthetic or natural textiles (including porous textiles, thanks to the integrated ink overflow collector), the Caldera RIP software and the PANTONE and FOGRA certifications, this latex printer is also the optimal solution for textile light boxes, textiles in general, wallpaper and other wall decoration elements. A wide range of indoor promotional products such as banners, posters, posters and display systems such as popup spider, info desk, rollup, people stopper, banners, posters, wallpaper, stands or signage can be produced with high economic efficiency. The HP 375 latex printer is ideal for high volume, with a print speed of up to 91 sqm/hour. It allows automatic front-to-back alignment for double-sided printing, direct printing on synthetic and natural textiles and a wider colour gamut, 4 or 6 colour printing, selectable from software. Thanks to the large capacity 3 litre drums, ink costs are reduced by 30%. Colour processing is performed by Caldera GrandRip+ and a fast, flexible and powerful production software (Raster Image Processing Software) dedicated to large format applications. The prints produced have a number of advantages such as scratch resistance comparable to hard solvent ink, complete drying when printing and the possibility of immediate lamination. 
Durst P5 250 WT and Canon image PROGRAF water-based inkjet printers print in 6, 8 and 12 colours respectively, which is the highest number of colours technologically available at this time. This advantage translates into the ability to provide the best colour gamut and the highest level of print fidelity. Vibrant or pastel colours with a very wide range of shades are obtained, which allows the production of rollups, posters, posters and any other indoor signage elements, as well as paintings or artworks. Fully compatible with the ICC profile-based colour management system (FOGRA standard), integrated with Caldera RIP software and with built-in calibration solutions, the Canon printer becomes the ideal equipment for professional proofing, for the production of high value products such as fine art and for the photographic industry. With improved black reproduction and gradation in dark areas, it ensures exceptional print quality even for the photo industry. Because the ink is water-based, odourless and free of harmful chemical solvents, the prints produced are 100% compatible for indoor environments, be they offices, commercial spaces, hospitals, kindergartens or other sensitive environments. Equipping our print shop with 3 such water-based printers (one in 8 colours and two in 12 colours), allows us to achieve very good delivery times, so that we can successfully cover any request for printing promotional and trade marketing materials. It is also worth noting that the working resolution of the water-based ink printers is 2400 X 2400 dpi (true photo resolution), which is the maximum in the industry and allows the production of art reproductions.

Customization from scratch and state-of-the-art typographic equipment allow us to achieve any atypical format, which is in itself an element of personalization that can strengthen the visual identity of the product brand. We come to your support with proposals for the design of stands and displays, created by our creative staff in the graphics department, colleagues with over 20 years of experience in the printing industry. Also, customization from the design stage ensures the possibility to choose special cartoons and materials, which will bring an added uniqueness and will draw attention to the trade marketing products thus customized.

Because shelf presentation is an essential aspect in the process of selling your products, we offer integrated services of graphic concept, structural design, direct print on cardboard and professional finishing of trade marketing and signage products. The conception of a successful design starts with the centralization of all the elements related to the visual identity of the brand, with the determination of the type of customers to whom the product is addressed and also with the correct knowledge of the competition.

CORRUGATED CARDBOARD PACKAGING

The year 2020 meant an investment of approximately 2 million euro in top equipment, industrial software and personal training. For 2022 and 2023, we have scheduled investments of about 3 million euro in packaging and display production equipment: 
For 2022 and 2023, we have scheduled investments of about 3 million euro in packaging & display production equipment:

• DURST P5 350 HS printer with UV ink (allready instaled)
• DURST P5 250 WT printer with water-based ink for ecological display requests, 
• DURST RHO 2500 top performance printer that can reach print speeds of 1250 sqm/h,
• CNC cutting tables equipped with double bridges for doubled productivity (allready instaled), 
• CNC cutting tables equipped with double bridges, automatic feeding and automatic pallet stacker (for maximum productivity), 
• CNC x 2 (made in Italy) for hot adhesive application (first equipment allready instaled),
• 2xpressing machines (made in Italy) for uniform gluing of the wall and other parts of the display (first equipment allready instaled),
• Industrial die cutting press,
• APR BOX 1 (made in Italy) machines for gluing (also duble tape) and forming boxes and packaging (allready instaled),
• That new industrial equipment its added to the equipment installed in 2020:
• Fuji Acuity HS true flatbed UV printer,
• Esko Kongsberg cutting tables equipped with wide range of tools for all the most difficult requests,
• HP Latex, Roland and Canon large format printers,
• Hoson 1000 high speed machines for gluing in five points (also duble tape) and forming any kind of packaging,
• The printing and finishing capacity will thus increase by up to 10 million sqm per year.

Corrugated cardboard packaging in very large sizes, high quality print and high productivity, its possible thanks to our inhouse production capacities. Any tipe of corrugated cardboard can bee used, and various other types of materials can be integrated to obtain special packaging. Also, packaging can be made in any quantity, from 100 boxes to tens of thousands of boxes. We can even produce prototypes of boxes as part of our structural and graphic design services.Also, packaging can be made in any quantity, from 100 boxes to tens of thousands of boxes. We can even produce prototypes of boxes as part of our structural and graphic design services.

With the help of ESKO ArtiosCAD 3D sofware, packages that perfectly support both the basic product and the related products can be designed for advertising campaigns. As an example, for the advertising of a certain drink, the 3D file of the bottle and glasses that are ofered as bonus in the respective campaign can be imported. The software dedicated to the design of packaging and the ArtiosCad display will allow the carrying out of both the collective packaging, as well as of the interior reinforcements, essential for the  ferm support of the bottle and glasses, but without visually affecting the product presentation.
Special packaging can be designed and made for products with atypical dimensions. For this type of products the interior reinforcements are essential, an aspect easy to understand if we refer to the example of a car dashboard. The irregular shapes of the car dashboard would make it impossible to obtain an internal firm support structure of the product, in the absence of the software dedicated to designing atypical products. Custom packaging can be a great asset for a business, no matter the size of the business. Instead of using a one-size-fits-all approach, all custom packaging allows you to customize your boxes and better promote your brand.
As regards the color processing, we are licensed with Caldera GrandRip +, a fast, flexible and powerful Raster Image Processing Software, dedicated to large and extra-wide, print and print-to-cut applications.
Any customized item is better than standard products, mainly because they are manufactured according to the exact specifications. In addition to dimensions, everything about cardboard boxes customization can be refined to suit your preferences regarding color, theme, style, functionality and attractiveness.
This helps you stand out. When it comes to customized packing boxes, they are easy to customize if you know what you need.
Smart standards save the design time and reduce errors in the workflow. It has a number of advantages such as reducing the design time from a few weeks to 2-3 days, eliminating the human error and the risk of occurrence of perfect joining issues, the possibility of realizing several variants for each project, the possibility of importing 3D files of the products to be exhibited, so that based on them are created perfectly adapted display systems.
Packaging print solutions offer many benefits and help you position your brand uniquely on the market.
Packaging has a larger purpose than simply providing the content. Opting for customized packaging will help create the better user experience.

ESKO ARTIOSCAD 3D MODELLING SOLLUTION

The production of POSM Display stands involves a very correct design, so that it is possible to obtain perfect closures and a correctly calculated weight resistance. For this reason, we decided to use ESKO ARTIOSCAD 3D top software solution. This software offers complete 3D structural design solutions, being developed from the beginning, dedicated to the design of POSM Display and Packaging. We opted for the complete package so that there are no challenges that we cannot solve. 

Designing with ArtiosCAD 3D allows to make several proposals for each project, 3D presentation of the final product and video presentation of how the final product is assembled (minimal transport costs, self-forming stands can be delivered folded and packed in a protective box). Thus, compared to the classic solution of designing with software such as Corel or Adobe, the design will take much less time, as the time gained can be used to produce several design variants, instead of a single variant, as is often proposed in the case of design in classic graphics or architecture software. 
The risk of human error is eliminated to a minimum, as ArtiosCad automatically calculates at the mm level the compensations to be considered for each bend, depending on the thickness of the material. Thanks to the possibility to import most types of 3D files of the product to be displayed on the stand, the dimensions of the packaging and the display will be correctly optimized. 
To make production costs more efficient, we use the ESKO i-Cut Suite industrial production software, which allows us to reduce material consumption by up to 40%. The Esko i-Cut Nesting functionality optimally nest irregular display components, so that up to 90-95% of the cardboard or material sheet is used. In the case of nesting with traditional graphics software, material losses are up to 30%-40%, when we have exponentially higher graphics times and costs. The price of the final product can drop by up to 40% for displays made of more expensive materials such as HDF or other wood derivatives, ALUBOND or other metal derivatives and PLEXIGLASS or other plastic derivatives. 
For packaging, an exact design can be made for each type of product to be packaged, based on a 3D scan of the product. The ArtiosCad design software allows importing most types of 3D files and generating boxes in special shapes, as well as elements for fixing the product in the box.